CrossFit® workouts continue to evolve. WODs are more challenging, new equipment is introduced, records are broken…frequently. The only constant about CrossFit® is the continual charge to challenge and demand more from its athletes. These new demands command a product that can evolve with it – something lightweight, something supremely durable.

Reebok has woven DuPont(TM) Kevlar(R) fiber, that is know for it’s strength and durability into strategic patches on key areas of footwear and apparel. Reebok and DuPont(TM) are bringing years of proven innovation together to create a new line for Reebok CrossFit(R) Footwear and Apparel.


Client: Reebok

Use: Web advertising and PR Film

Locations: Virginia, California and Boston


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